Web + 10 Content

"We need to preface this all by saying that we all believe in basic journalistic standards."
-- Ron James (managing online editor, SignOnSanDiego.com)

Choice

"The biggest thing we all keep coming back to is choice."

-- Elaine Zinngrabe, assistant general manager and exectuve producer of the Los Angeles Times

We must give users a choice:

any platform or delivery method

multiple sources

any subject matter

must be relevant to user

when and where

available on-demand

Utility

"My RSS reader *is* my filter."
-- BBC reporter Kevin Anderson (when asked if journalists should act as information filters)

We must provide utility -- our content must:

be useful

must make life easier or more efficient

be actionable

include databases, traffic, weather, yellow pages

be evolving to continually meet the needs or our users

Expand the role of the journalist

"I never went to journalism school -- I learned from osmosis. You learn the value of telling the truth."
-- Tom Regan (associate editor of The Christian Science Monitor

We must maintain and expand the role of the journalist:

think in mulitiple channels

be a storyteller, using a new set of tools to make the story richer

look to the edges of content for inspiration

place emphasis on fairness

report the collective truth

Citizen Journalists

"Can journalists become smart mobloggers?"

-- Theresa Moore, executive producer of web content for WTSP-TV Tampa Bay's 10

We must acknowledge citizen journalists:

recognize that they hit niches

respect that they have some leverage

they can be additional eyes and ears

they provide checks, balances and alternative points of view

Flexibilty

"We have no idea how they are really going to acccess us in five years." -- Jessica Barron, senior editor, Yahoo! Inc.

We must be flexible:

web content will always be a dynamic situation

we should try new things and be open to new forms of content

t is in our best interest to adapt, adopt and embrace new technologies